MSM aims at making education accessible to all over 1,000 partner institutions Over 125,000 student applications processed MSM Unify, an edtech platform to facilitate student recruitment and marketing propositions in areas of International EducationMSM is a remote-first organization right from the inceptionMSM grew in the time of pandemic, when the world slowed downPost-pandemic scenario and with borders of several countries opening, there is an uptick in demand for international educationGeo-Political situations and tensions across the globe compel higher education institutions and recruitment organizations to realign their student sourcing marketsInternational Education sector is expected to continue growing at 20% CAGR (Compounded Annual Growth Rate) M Square Media (MSM), an international education service company, has reached another important milestone since its founding in 2012.
As of April 2022, it has partnered with over 1,000 institutions and campuses across 36 countries with its MSM Global Marketing Office (GMO) and In-Country Office model, and Student Recruitment Solutions (through global recruitment platform MSM Unify).
According to the buzz within the industry and media reports, New Zealand is expected to open borders for International students by the end of 2022.“The industry was hit hard during the time of COVID-19 but now in 2022, we do see a rebound of international students back on campus, with the opening of borders, and intensive vaccination drives. The energy of students wanting to study abroad has not lessened; in fact it has only increased,” said Suneetha Qureshi, President, MSM.There have been certain uncertainties in a few parts of the world, which do affect the market. Geo-political relationships between the countries play a major role in the student’s decision-making when choosing the destination.However, Qureshi is optimistic about the overall scenario and says, “This gives an opportunity to the institutions and recruitment organizations to look at other markets and newer geographies.” International education industry is expected to grow at 20% Compounded Annual Growth Rate (CAGR), overall demand outlook for international education resonating with the projected growth momentum worldwide as students applying for education abroad are expected to witness an uptick. MSM having 1,000 plus institution tie-ups will definitely add leverage for international students to zero in on their options. Overall global scenario and existing demand-supply equations are expected to fuel the growth trajectories for MSM and the company’s key stakeholders including institutions, students and agents. Canada-based MSM is a leading provider of full-service international education solutions for educational institutions around the world. It envisions to make education accessible to students everywhere through collaborative partnerships, sustainable solutions, process and technology innovation, and an unrelenting customer-centric focus.Meanwhile, MSM Unify is a student recruitment and marketing platform that connects partner schools to top-tier agents and their students worldwide. Its goal is to make student recruitment easier, faster, and simpler, streamlining, and invigorating recruitment efforts to reach greater results. “We are honored and looking forward to reinforcing the vision of making education accessible to students everywhere as we share our expertise, guidance and mentorship with international students, institutional partners and education agents,” added Laul.
