Cadbury Celebrations Strengthens the Sibling Bond With #MyFirstRakhi, Adds A Touch of Love and Hope
Cadbury Celebrations, the country’s much-loved chocolate gifting brand, recently announced the launch of a very special campaign for this year’s Raksha Bandhan – #MyFirstRakhi. Commenting on the campaign, Anil Viswanathan, Senior Director – Marketing, Mondelez India, said, “For years now Mondelez India has been an innate part of festivals and occasions like Raksha Bandhan, and has redefined the joy of gifting and shared moments with Cadbury Celebrations. Through #MyFirstRakhi, we wanted to make a meaningful difference to the lives of these kids who don't get to experience festivals like we do.…