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OTT GROWTH:India records 9.6 crore active paid video subscriptions, says report

OTT GROWTH:India records 9.6 crore active paid video subscriptions, says report

According to a report released by Ormax Media, a media analytics and consulting firm, there is 4.07 crore paying or subscription video on-demand audiences. Indians are paying for content on video-streaming platforms and there are as many as 9.6 crore active paid over-the-top (OTT) platform subscriptions in the country. According to a report released by Ormax Media, a media analytics and consulting firm, there is 4.07 crore paying or subscription video-on-demand audiences. India has an average of 2.4 subscriptions per paying audience member. What is interesting is that the OTT paid…
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Laxmmi Bomb, The Big Bull and more – These Bollywood films will release on OTT

Laxmmi Bomb, The Big Bull and more – These Bollywood films will release on OTT

Amid the deadly novel coronavirus scare, film and television shoots were put on halt, as the nation was in complete lockdown. Now, with certain ease and precautions at place, shootings have started, and audiences can't be happier.   But enjoying a movie inside a theatre still looks like a distant dream, therefore, here are a few Bollywood films that were originally meant to grace the big screens but will now make a splash in the digital space. Enjoying the latest blockbuster in a crowded multiplex with a bag…
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