OTT GROWTH:India records 9.6 crore active paid video subscriptions, says report
According to a report released by Ormax Media, a media analytics and consulting firm, there is 4.07 crore paying or subscription video on-demand audiences. Indians are paying for content on video-streaming platforms and there are as many as 9.6 crore active paid over-the-top (OTT) platform subscriptions in the country. According to a report released by Ormax Media, a media analytics and consulting firm, there is 4.07 crore paying or subscription video-on-demand audiences. India has an average of 2.4 subscriptions per paying audience member. What is interesting is that the OTT paid…