Replacement of Tik Tok

Instagram Reels, alternative to Chinese TikTok, launched in India; users can make 15-second short videos

With the ban on TikTok creating a huge vacuum for the 15-second videos in the Indian Internet space, Facebook-owned Instagram on Wednesday announced the extension of the testing of Reels which allows users to record, edit and share short multi-clip videos, to India. With Reels, Instagram users can share short videos with their followers on Feed and, if they have a public account, make their reels available to the wider Instagram community through a new space in Explore. "With the rise in video consumption overall and videos…
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