Brands

Priti International reports a 54.5% rise in revenue to Rs 5,725.43 lakh in FY22

New Delhi: Home furnishing company Priti International Limited has announced its results for the quarter and financial year ended March 2022. The Jodhpur headquartered lifestyle player has reported a 41.6 per cent rise in the net profit of Rs 437.5 lakh in the financial year 2021-22, compared to a bottomline of Rs 309.02 lakh in the previous financial year. Total revenue from the operations of the company rose 54.5 per cent to Rs 5,725.43 lakh in FY 2021-22 as against a total revenue of Rs 3,706.84 lakh in…
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EntrepreneurByts:The Eleven Years of Zerodha journey.

By Nithin Kamath Aug 15th, 2010 happens to be the day we started Zerodha, which means we turn 11 today The past year, 2020-2021, has been highly eventful, to say the least. Society changed in unexpected ways, as did the industry, bringing a large influx of new traders and investors. To adapt to the rapid growth and changes, we have had to make numerous changes internally to our processes, products, and even how we operate as a business by going fully remote. At the same time, we…
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Cadbury Celebrations Strengthens the Sibling Bond With #MyFirstRakhi, Adds A Touch of Love and Hope

 Cadbury Celebrations, the country’s much-loved chocolate gifting brand, recently announced the launch of a very special campaign for this year’s Raksha Bandhan – #MyFirstRakhi.  Commenting on the campaign, Anil Viswanathan, Senior Director – Marketing, Mondelez India, said, “For years now Mondelez India has been an innate part of festivals and occasions like Raksha Bandhan, and has redefined the joy of gifting and shared moments with Cadbury Celebrations. Through #MyFirstRakhi, we wanted to make a meaningful difference to the lives of these kids who don't get to experience festivals like we do.…
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Fashion Influencer The Snazzy Diva is choice of top fashion brands.

Fashion was something that she always loved and she knew that she wanted to do something in this field. But coming from a middle class family, it was difficult for her to do what she love since it was a lot financially and her family was not financially stable at that time. In 2013, she was working in a fashion brand and she quit her job 5 years ago to achieve her dreams. She did a 3 months course in digital marketing. Where every Sunday and Sunday…
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Digital Advertising has seen 15%+ growth as new age advertising medium: says Maulikk Buch

Exclusive Interview with First Financial blogger of Gujarat and veteran Digital Marketing Expert Maulikk Buch. How digital advertising has become a new medium of visibility for advertisers? In a world of hyper-exposure to advertisements, that the pandemic has had a ‘sobering effect’ on the advertising sector as a whole is beyond doubt. Yet, for an industry characterized by a cross-platform media landscape with a plethora of platforms and channels available to brands and publishers coupled with multitudes of end-consumers being online nearly 24/7 – this is merely…
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Witty RJ but sensitive human being :RJ Raunac shines as a Covid warrior

Many Good Samaritans are going the extra mile to help those in need amid the pandemic and RJ Raunac is one of them; going all out in the nation’s war against the pandemic. RJ Raunac also makes heads turn and jaws hurt through his unique character Bauaa; he has started a slew of initiatives ranging from free doctor consultation online to raising funds for the treatment of covid patients, to regular workshops for frontline covid warrior’s mental well-being. Commenting on the occasion RJ Raunac said “I am ever grateful…
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Power Gummies Ropes in Shraddha Kapoor as Brand Ambassador

New Delhi: Power Gummies, India’s leading dietary supplement brand, has roped in charismatic and millennial icon Shraddha Kapoor as the brand ambassador and the face for their Hair & Nails Vitamin Gummies. With this association, the brand aims to bring forth its vision amongst millennials while reinforcing its values and philosophy. The campaign is focused on happy hair just every day. Commenting on the association, Divij Bajaj, CEO & Founder, mentions, “Shraddha is a powerhouse of talent and seamless fit for Power Gummies. Her versatile, vibrant, energetic, lively and sparkling personality…
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