White Goods

Reliance Retail has acquires licence to manufacture and market consumer durable products under the iconic Indian brands BPL and Kelvinator

Making a big foray into electronics manufacturing and distribution, billionaire Mukesh Ambani-led Reliance Industries Limited (RIL)’s subsidiary Reliance Retail has acquired the licence to manufacture and market consumer durable products under the iconic Indian brands BPL and Kelvinator, reports Hindu Businessline. Reliance is said to have readied an aggressive marketing and distribution plan to revive the two old Indian brands and push the sales through its offline and online platforms. The products of the two brands will also be distributed across local electronic stores, retail and online portals. Reliance…
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The Indian Founder of USA’s lead brand launches total dry washing machines

              Introduces its proprietary ‘Dual Vent’ technology with Super Combo EZ 5000 CV Equator Advanced Appliances, one of USA’s leading home appliance brand announced the launch of Super Combo EZ 5000 CV in India. With its unique proposition of a 100% Dry feature, the company is planning to disrupt the Home Appliance segment. The machine integrates their proprietary Dual Vent technology, i.e. ventless (condensing) & vented (hot air) dry systems that is easily adaptable as per the customer’s usability. Designed to suit the Indian consumer needs, the…
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