Digital Advertising has seen 15%+ growth as new age advertising medium: says Maulikk Buch
Exclusive Interview with First Financial blogger of Gujarat and veteran Digital Marketing Expert Maulikk Buch. How digital advertising has become a new medium of visibility for advertisers? In a world of hyper-exposure to advertisements, that the pandemic has had a ‘sobering effect’ on the advertising sector as a whole is beyond doubt. Yet, for an industry characterized by a cross-platform media landscape with a plethora of platforms and channels available to brands and publishers coupled with multitudes of end-consumers being online nearly 24/7 – this is merely…